For the Duration of the War.
The men who have gone into the army and the navy have enlisted "for the duration of the war."
The money that we put behind the army and the navy should be invested for the duration of the war."
Every dollar that goes into the Third Liberty Loan should be subscribed with the firm resolve that it is there to stay as long as the country needs it.
We know today, better than ever before, how great is the task we have to do. If anything more was needed to awaken us, we have found it in the horrors of the latest German offensive.
Our men are in the front line, with the casualty lists mounting daily. They can not turn back until their work is done. Our dollars must not turn back. KEAN, TAYLOR & COMPANY.