Mr. Hearst's best seller is the Lampoon's autumnal objective for 1919. And what the Lampoon's travesteurs do to Cosmopolitan's headliners is worthy of placement on Mr. Hearst's best comic pages.
The million-a-month magazine may get the best writers for its readers, but the University's twice-a-month periodical surely gets the best of Mr. Hearst's writers--gets them for good and plenty, as one might say. For with clever burlesque the Lampoon trails "Cosmo" with a deadly accuracy for the latter's winning weaknesses.
The front cover gives Lampy's trick number a very swift start. Instead of satirizing Mr. Harrison Fisher's illustrating as Bud-of-the-same-family-name might do, Mr. Gross has given a drawing that faithfully pretends to be the real thing. On the strength of its cover alone, Lampy could go on sale at all news-stands this week and hit the million circulation mark itself.
And in back of that cover the burlesques run true to best form. The complete number, indeed, is successfully a pseudo-Cosmopolitan all over--except, perhaps, for the advertising pages. The page most certain to hand Lampy customers a laugh is its rotogravure of "A Parisian Beauty." Mr. Wilson himself, we are sure, would enjoy it for light reading in his current convalescence.
Not one of the Hearst headlines escapes the insistent satire of Lampy's humorists. From the late Ella Wheeler Wilcox to the latest novelist they have their pet attainments pricked. Galsworthy, Roche, King, Curwood, Rhinehart, Chambers and Ade--not to mention the artists Flagg, Benda and McCutcheon--all may see themselves as plenty of others see them, on receipt of twenty-five cents by the Lampoon circulation department.
Lampy has once more put over a scoop, and it has skilfully frolicked with the qualities that makes "America's greatest magazine" great. But it is a scoop that certain Boston, New York, Chicago, Atlanta, San Francisco and Los Angeles papers won't copy.