"Illustrative and Commercial Art, and its Use in Advertising" is the subject of the talk which Mr. Heyworth Campbell will deliver tonight in the CRIMSON Sanctum at 8 o'clock. This is the fourth of the series of advertising talks being conducted by the CRIMSON and the Lampoon. The meeting is open to all members of the University, and will be of special interest to students who expect to be interested in art work after graduation.
Mr. Campbell, as Art Director of Vogue, Vanity Fair, and House and Garden, is responsible for the physical appearance and the general artistic excellence of those magazines, and is a large buyer of advertising and magazine art. The market for such work, over which he presides, has been a great factor in developing many of the foremost fashion artists in the country. He has introduced to the American public such well known French illustrators as Lepape, Martin, Boutet de Mondel the younger, Georges Barbier, and Brissaud. In photography the Baron de Meyer, Alfred Cheney Johnston, Nikolas Muray, and Dr. Arnold Genthe have found in the Nast Publications a commercial stimulus for their progress, and in that stimulus Mr. Campbell has been the chief motive power.
Mr. Campbell has a record of 23 years of active work in magazine designing. He began as assistant art director of the Philadelphia North American. After a period of service as what he calls "a border roughian" on the Butterick publications, he was art editor of Everybody's Magazine, and since 1919 has been art editor of the Nast Magazines. He is an ex-president of the Art Directors' Club of New York, a director of the American Institute of Graphic Arts, a director of the Art Center, and a lecturer in the Art Students' League of New York.
Mr. Campbell will illustrate his talk with numerous exhibits of pencil work, and will also give an exhibition of rapid sketch work.