THE PRESS

The Approach Serious

Just as managing editors are lamenting the fact that the magic word technocracy no longer possesses that extra something--front page allurement--the inventive genius of the American mind conceives another startling idea for doctoring the ills of the stricken world. "Biocracy" is the name for it, and it is a rival to the technocratic cure-all.

The new hypothesis is the brain-child of Dr. Walter B. Cannon, Harvard physiologist, and it proposes the application of simple biological laws to economic and social problems. The basis of the theory according to its founder rests upon the similarity of the body politic to the human body in susceptibility to maladjustment.

Just what the champion of the new doctrine means by stating that the theory utilizes the "calm and sensible equilibrium" is not absolutely clear; nor, is it apparent just what the biological basis for the solution of financial, industrial and governmental problems actually may be. Obscurity may prove to be one of the theory's strong points of appeal, however, for in the light of current history certainly, the attractiveness of novel schemes seems to vary inversely with their capacity to be clearly understood.

The eagerness with which such cure-alls are seized by the American public gives a very good indication of the general feeling of despondency and gloom caused by the depression. The average American is willing to grasp at a straw and to cling tenaciously until the last vestige of hope is withdrawn. It is a bad sign of the times. After Biocracy what? Cornell Daily Sun.