In a move to secure cooperation in its campaign against the tutoring schools, the CRIMSON yesterday sent letters to the five other undergraduate publications, asking them to refuse tutoring school advertisements.
The growth of tutoring at Harvard in the past decade corresponds with a significant increase in advertising in college papers. In 1935-36 the CRIMSON's tutoring school revenue was $795; by 1938-39 this revenue had jumped to $2033. Other publications have realized similar increases.
Influence of Advertising
Following the Student Council report of 1937, the official University publications; such as the Harvard Athletic News, were forbidden to accept tutoring advertisements. According to the Council report, advertising has in a large measure contributed to the flourishing of the schools and has an obvious connection with respectability, especially in the eyes of incoming Freshmen.
Instead of announcements of individual reviews, tutoring school advertising in monthly publications has supported tutoring as an institution. In an advertised appeal to parents, in the Hasty Pudding program, Wolff's emphasized the "difficult problems of adjustment in college. . . Guidance may avert more serious maladjustments."
Cocktails for the "Maladjusted"
Advocating a bridging of the gap between prep-school and college instruction, Wolff's last March 4, contributed its Massachusetts Avenue quarters for a large and well-stocked cocktail party of Freshmen and their feminine companions, after the University had refused entertainment privileges to this group of Yardlings.
Institutionalized advertising takes its form in such ads as Manter Hall saying, "Ask Dad, Ask Grand-dad About the Widow's." A University Tutoring School ad deplored the oppressiveness of college work as follows; "midnight oil; loathesome toil." Wolff's displays a robed Senior with the caption; "Diploma by Harvard--Tutoring by Wolff."