P. Geoffrey Desa 2GB, a Somerset, England, man now at the Business School, has offered his car for sale in the good old American bargain-basement style.
Desa and his two co-owners have set a price of $100 on their auto, and will reduce the price four dollars every day until it is sold. Desa says he "expects to learn a great deal" from the marketing experiment. Just how much he will make on the car, however, is uncertain. He added on a pessimistic note, "If we get no offers, we will give her away on the fourth of June."