Rifo rumor that "Conantum," a realty development in Concord currently being advertised in the windows of the Cambridge Trust Company, was an offspring of President Conant were quashed yesterday by the firm of New Towns, designers.

Secretary Joan Lewis after consulting ancient records, discovered that the site was first called "Conantum" by Henry David Thoreau in his diary.

The origin is thought to be an old Irequois Indian word for breakfast food.

Just what kind of breakfast food is not known by authropologists.