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NY Company Mails Out New Polls Without Code

Interviews Cancelled Due to Bad Publicity

NO WRITER ATTRIBUTED

New York polltakers have sent a second batch of "National College Survey" blanks to students here, but they are unmarked by the hidden code numbers that were on the first lot.

When contacted yesterday, Arthur J. Morgan of the firm of Erdos and Morgan said the reason the questionnaires were unmarked was because the company "has decided not to follow the survey at Harvard with interviews."

He blamed adverse publicity from the discovery of the almost invisible code numbers on the blanks for forcing the firm's change in policy. Yale and Princeton were also crossed off the list, following articles there.

The new blanks, exact duplicates of the earlier ones except for the absence of the disguised code numbers, asked questions concerning the income of the student's family, his dress habits, and his campus possessions. The numbers were stamped on with white ink on the reverse side of the polls and were barely visible in daylight.

No Faculty Supervision

Morgan said that another reason for not conducting interviews at Harvard was failure to obtain a faculty member to supervise student interviewers. Henry L. Hansen, professor of Business Administration, said that his students "did not have enough time his students "did not have enough time as it is" to aid in the survey.

According to Morgan, interviews were necessary to check on the accuracy of the questionnaires. He said that studies prove that the majority of the people who do not reply to polls are in certain distinct groups, and these groups are discovered by interviews.

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