It's The Real Thing
To the Editors of the Crimson:
A visiting professor at Harvard shared with me your recent column titled "Coke Are It."
With regard to Coke and Coca-Cola classic, whether we backed into our current position, "caved in" to controversy, made smart decisions, or simply got lucky, it does not matter. What matters is that we listened to consumers and as a result, we are in the best position we have ever been in our soft drink business.
Thank you so very much for writing about our product. Roberto C. Goizueta Chairman of the Board and Chief Executive Officer, Coca-Cola Company