www.nopornforyou.com
On a lonely night in the not-so-distance future, a one-handed cybersurfer logging in to www.texasboobfest.com for a little sexual release will be sorely disappointed. A page filled with erotic pictures of nude women will be blocked in all the choice areas with stickers that read: “Get (some) real.”
The Swedes behind this campaign hope to catch thousands of porn-lovers with their pants down. The two-week-old campaign, run by Swedish ad agency Moonwalk and Darling magazine (think Swedish YM), has already generated more than 30,000 fake porn pages and its website, www.getsomereal.com, has been viewed by more than 100,000 people.
“PORN’S FAKE—GIRLS ARE REAL,” proclaims the site’s manifesto. Visitors to the site are encouraged to design their own fake pages and can choose from an array of tantilizing ladies with which to lure unsuspecting porn cusstomers. There is the pink haired minx with fishnet stockings, the brunette with the tiara and neon-blue boa, or the dirty cop with handcuffs and a suggestively placed baton. After a simple click and drag, the “get (some) real” sticker covers the tantilizing silicone breasts and tight plastic derrière.
The idea for the anti-porn crusade began with an Moonwalk employee’s innocent internet search for Jennifer Lopez. At precisely that point, according to Moonwalk Creative Director Calle Sjönell, porn-lution crossed the line. “She accidentally clicked on a porn link and all these windows came popping up and she just yelled ‘Ahhhh!’” he recalls. From that point on, it was war.
The fives staff members working on the site are trying to beat the porn companies at their own game. “We figured out how guys access these porn pages,” Sjönell explains. “And we realized it was through search engines. So we thought we’d target them like that.”
The campaign has registered 15 domain names with “porn-sounding names” and used technological tricks to place them high up on search engines, according to Sjönell, in order to trap “pussy hunters.” He says it takes several weeks for the search engines to register the sites, but by the end of this month he thinks the effects of the porn-blocking will “really start to show.”
Sjönell says the campaign has three main goals. The first is to help the cyberporn-a-holics. “Get off the screen and try to get in touch with some real girls instead,” he advises the smut viewers. “Why don’t you go out to a bar and try to talk to somebody?” But part of the impetus is also revenge for the explosion of porn sites. “They’re trying to take over words that are not in the pornographic world like the names of popstars…they are intruding on me,” says the Sjonell. “It’s a really shitty thing to do.”
And of course, the Scandinavians also have a social good in mind. “We’re against the exploitation of women,” Sjönell says. “These women get used and there’s usually a lot of drugs and people are underage. That’s really sad.”
For now, the site is only targeting guys looking for girls. But the next item on the get(some)real agenda is porn-blocking straight females, gays, and lesbians looking for a little cybersmut action. “In the future, we should include everyone,” Sjönell says.