An information packet for prospective advertisers shows that the social networking site offers targeted advertising options for companies.
“We’re not out there to make money from advertising,” site spokesperson Chris R. Hughes ’06 said. “We are out there to support ourselves. We don’t want to lose money, but it does cost quite a bit of money to run the site. That’s not something we can continue to do internally.”
According to the info packet, the site plans to expand to more than 200 universities or colleges by this September, and eventually expand to “most of the schools in the United States.”
The Friendster clone is currently available on 32 college campuses, including all eight Ivy League schools. Nineteen schools were added in April alone.
Hughes said several national advertisers had contacted the company, and that thefacebook.com Chief Financial Officer Eduardo L. Saverin ’05 had spoken with “a handful of groups he thought might be interested.”
In April, thefacebook.com allowed several companies to post temporary advertisements on the site. Promotions for AT&T; Wireless, America Online and Monster.com were displayed, but Hughes said the students did not receive any payment for the ads.
“We did give [the companies] permission to put up some temporary ads to test out the site, the usage, the click-throughs, that type of thing,” Hughes said. “We decided not to end up going with them.”
Hughes described the ads, which appeared for “a handful” of days in April, as a “test phase” for companies with which thefacebook.com was considering an advertising relationship.
Though the company is attracting national advertising, students involved said they were not entertaining the possibility of selling the site.
“We have no plans to do so at this point,” Hughes said.
The website’s info packet offers advertisers the chance to “expose your product, service, or recruitment effort to thousands of college students, alumni, faculty, and staff throughout the country.”
The packet also offers the option of targeted advertising. For a higher fee, advertisers would be able to target ads to certain members based on 16 different parameters, including college, age, political views, sexual orientation and others.
Hughes noted that no targeted advertising has yet run on the website, though it is possible for advertisers to choose the option.
“Some sites do targeted advertising, so it’s not uncommon,” he said. He added later that targeted advertising was not the central selling point of the site.