Nicoletta Lyons, owner of Lola's Urban Vintage, maintains that no two pieces in her truck are exactly the same.

Boston’s annual Fashion Week took place between September 27 and October 6, but four companies skipped the catwalk and strutted straight into the urban-chic new world of fashion trucks. What exactly is a fashion truck? Angela Schipano, who runs the a fashion truck with friend Tiffany Crews, says, “Take the truck, minus the food, throw in kicks and apparel...that’s kind of what [we’re about].” With items ranging from vintage to modern hand-printed, these four companies are taking on the northeast, one sidewalk sale at a time.

ARTichoke

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ARTichoke, run by Cape Cod sisters Kate and Lizzy Escher, merges their love of all things natural with a passion for independent art. ARTichoke sells screen-printed vests, dresses, tees, and hoodies all designed by local artists and caters to a wide variety of people. “We have some really indie graphic designs, but we also have nature-inspired designs that my Nana rocks in her nursing home, and she’s like 93 years old,” says Kate Escher. The Eschers try to reinvest in the community as well by donating 10% of their profits to the American Community Gardening Association. Their down-to-earth pieces bring a bit of colorful funky flair to classic casual styles.

Lola's Urban Vintage

Nicoletta Lyons, more commonly known as Lola, describes herself as the kind of artist who follows no trends. Her statement is backed by her wild-but-fresh designs, including some fierce feathered heels and metal statement necklaces. “My pieces reflect a girl who wants to be different,” says Lyons, and from the moment you enter her truck, you’ll see what she means. No two pieces are alike, although they draw on what she describes as “urban landscape and vintage” with cheetah-patterns and quirky-cute gauzy layers matched with just the right amount of hard metal to give any outfit a distinct edge.

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Boston, Fashion, Campus Arts