A University with a Brand Name

The Harvard Brand
Nathalie R. Miraval and Li S. Zhou

Which has more brand recognition: Coca-Cola or Harvard?

According to professor and former Dean of the College Harry R. Lewis '68, "There have been times when people did more talking about Harvard than Coke as a brand."

This week, FM's scrutiny explores an evolving Harvard brand composed of varying attributes, some of which still reflect qualities at odds with what the University experience has become for many students. Don't have time to read the full article? Check out the video instead!

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