-In order to write one: read ALL of the things
-Failure to properly identify sources: Ad Board
-Could win honors awards: cha-ching!
-The bowels of Pusey: a perfectly legitimate place to leave it
-In order to develop one: eat ALL of the things
-Failure to properly identify partner: Jerry Springer
-Could cost you your life earnings: cha-ching?
-The bowels of Pusey: a perfectly illegitimate place to conceive it
-Demands all of your time, even to the exclusion of personal hygiene
-You can’t stop talking about it to anyone who will listen
-You need to do lots of research to make sure it comes out well
-Can make you look good by winning awards in the future
-Didn’t really turn out the way you expected it would
-Good-bye social life
-Has a nine-month incubation period