Nov. 13, 2009
For decades, the business model of network television has been simple: NBC, ABC, CBS, and FOX rent out our eyeballs to advertisers. Better programming, more eyeballs, more advertisers. People don’t pay to watch network TV—if anything, someone should have paid us to watch the last two seasons of “Heroes.”
Hulu, it seemed, understood this. Since March 2008, the website has provided premium network TV shows for free, legal online viewing. Hulu also carries non-network content from the likes of PBS, Bravo, E!, and A&E, not to mention a surprisingly adequate rotating buffet of B-movies. The site is even gracious enough to offer a choice between standard commercial breaks or a longer presentation at the start of the episode. It’s a perfect symbiotic relationship between viewer and network.
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