Deconstructing the Brand
Admissions is an important envoy for the Harvard brand that provides information about the University for prospective students.
Deconstructing the Brand
Christine M. Heenan, Harvard University's vice president of public affairs, is instrumental in building the Crimson brand.
Deconstructing the Brand
The Harvard Book Store is only one of dozens of local stores using the Harvard name.
Deconstructing the Brand
Royalties from products licensed from the Harvard Trademark Program contribute $500,000 to the University's financial aid program annually.
Deconstructing the Brand
Unofficial tours leverage the Harvard brand by turning campus tourism into a business.
