Deconstructing the Brand - Admissions is an important envoy for the Harvard brand that provides information about the University for prospective students. By Gregory B. Johnston
Deconstructing the Brand - Christine M. Heenan, Harvard University's vice president of public affairs, is instrumental in building the Crimson brand. By Delphine Rodrik
Deconstructing the Brand - The Harvard Book Store is only one of dozens of local stores using the Harvard name. By Gregory B. Johnston
Deconstructing the Brand - Royalties from products licensed from the Harvard Trademark Program contribute $500,000 to the University's financial aid program annually. By Gregory B. Johnston
Deconstructing the Brand - Unofficial tours leverage the Harvard brand by turning campus tourism into a business. By Gregory B. Johnston
"Telling the story of Harvard's amazing diversity, telling the story of Harvard's emerging internationalism and globalist focus, telling the story of a culture of belonging at Harvard that includes students of all stripes in a way that was less true, frankly, in different generations and different centuries, is a really important part of our works," says Christine M. Heenan, Harvard's vice president of public affairs.