On one side stands Amazon—vast, convenient, and cheap. On the other side stands small bookstores, promoting what Ryan L. Raffaelli, a Harvard Business School professor studying the industry, calls “the 3 C’s”: community, convening, and curation.
Beginning just a year after MIT’s inception in 1861, Harvard introduced several proposals to combine the two schools. Forty-two years later, the schools were considering their sixth alliance attempt, and it looked like this one might actually succeed.
I didn’t really expect that this project, which is honestly one percent of my lab, would get more attention than the rest put together, which is fine. You want to engage the public on whatever aspect of science they won’t deny.