It is an unusual day when the CRIMSON and "Lampy" are found on the same side of the fence. Yet that is the position that the two are taking tomorrow night, serving together as hosts for the first of a series of lectures on advertising as a profession.
"Vocational guidance" is a phrase frequently heard nowadays. The colleges are aware that, besides mere "culture", it is their duty to offer the student a chance of considering various careers and choosing for himself before he is turned out to try them by hard experience. Education, it has often been said, is the ability to make the right choice. As yet, the University has made no definite move toward providing such guidance, though various proposals have been heard, and occasional speakers, at the Union and elsewhere, from time to time give useful hints and point out the prospects in certain fields.
Two of these fields, at least, are fairly well covered by groups apart from the University, yet closely bound to its life. These fields are journalism in its various phases, and advertising. Candidates for any of the publications learn the tricks of the trade, and have an apprenticeship which gives them a foretaste of the occupation, from which they may judge whether or not they wish to make it their life work.
But this incidental practice is of course incomplete; furthermore, it can be undertaken by relatively few of those who might care to consider a career in one of those fields. For these reasons, the CRIMSON and the Lampoon have combined in this scheme of advertising conferences, which will be led by men experienced in the business, and are intended not only to outline the possibilities of advertising as a career, but to consider some of its applied problems. These problems concern not only the profession of advertising itself, but, as an adjunct, almost every branch of trade and industry. Consequently, it is expected that the series will be of advantage not only to editors of all the publications, but to students of the Business School in the advertising and marketing courses. All of these will be cordially welcomed.