BOK ADVERTISING PRIZES DONATED YESTERDAY NIGHT

At a dinner in honor of the winners of the 1927 Harvard advertising awards held at the Harvard Business School last night, the annual prizes founded in 1923 by Edward W. Bok were announced. J. H. McGraw, president of the McGraw-Hill Publishing Company, was awarded the gold medal for distinguished contemporary services to advertising in recognition of his lifelong service in the raising of higher standards of advertising in the business press of the country. A total of $14,000 in prizes was awarded "for distinguished individual advertisements and advertising campaigns."

A $2000 prize was awarded to Mrs. Erma Perham Proetz of the Gardner Advertising Company, of St. Louis, for the campaign of Pet Milk, a product of the company of the same name.

The Ronalds Advertising Agency of Montreal was awarded a $2000 prize for the best national campaign of an institutional nature on the basis of the work for the Canadian Pacific Railway. An award of $2000 was made to Barton, Durstine, and Osborn, Inc., New York City, for its handling of the campaign of R. H. Macy and Co. Inc., of New York, and to Davis Greek Inc., Brooklyn, N. Y. was awarded a prize of $2000 for the campaign of D. & G. Sutures, in the industrial campaign field. Under the heading of "Scientific Research in Advertising" a research study entitled. "Retail Shopping Areas" from the J. Walter Thompson Co., New York City, won a prize of $2000.