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Chevrolet announces this year Master de luxe Models, strongly emphasizing beauty and style, and New Standard Models, featuring high-powered performance with economy.
Mechanically, the two models have many important improvements in construction and design. Both engines have an original system of high-pressure jets supplying oil to connecting rod bearings, electro-plated pistons, heavier crankshafts, improved knee-action, and other new features contributing to better performance, smoothness, and economy. Newly designed clutches, more effective brakes, stiffer frames and other advances in design give greater ease of operation, increased durability and a better ride.
Visually, the Master Six differs radically from former models. The V-radiator is narrower and more sloping, the unit fenders are highly contoured in their streamlining, and the windshield not only slopes back steeply, but it also is slightly V-shaped, causing all the forepart of the car to flow smoothly into the body. Bumper, radiator grille, horizontal hood louvres, running board pattern, fittings and spare tire mountings are all new in design. There are also important improvements in body comfort and spaciousness. The wheel-base has been increased to 113 inches, and an even greater increase in body space has been gained by moving the engine forward and lowering the floor level.
The New Standard models have a new engine with 23 per cent more horse-power, and an improved chassis frame. The bodies have been made more spacious, and all closed models have flat floors in the rear compartment, eliminating the ridge which formerly existed. Redesigned dials, behind concave glass that eliminates reflection and promotes visibility, are mounted in an improved instrument board with walnut-grained panels. The new engine is of the same displacement as the 1934 Master models, but incorporates new improvements. The brakes have been made more powerful to match the gain in engine power.
But Chevrolet's special feature for this year is to be found only in the Fisher bodies of the Master De Luxe models. It is called the "Turret Top." This top consists of a single sheet of heavily insulated seamless steel which extends from the top of the windshield well down below the level of the rear window and which is welded to the sides of the body, and heavily reenforced by bows of steel. The special construction of this "turret top" protects driver and passengers from weather discomforts, outside shock, engine and body noises, and eliminates roof leakage. These tops also feature an improved no-draft ventilation which practically does away with wind whistle.
This year Auburn presents a new model; the Torpedo Type Speedster. With stainless steel exhaust pipes raking the hood and attractive racing car lines this car is certified to go more than a hundred miles an hour. The regular models are similar to last year, with improvements in riding comfort and a quieter motor. All models have Dual-Ratio control.
Avoiding the extremes in body lines of many new cars, the Buick makes its appeal to those of more conservative tastes. Though it offers no radical changes, this car continues to uphold its tradition of dependability and conservatism.
Feeling, evidently thoroughly satisfied with last year's model, the Cadillac people have made a few streamline changes only in their new car. Refinement and exclusiveness is still their motto.
The Airflow model, with a more recognizable radiator, continues. An Airstream Chrysler, which is mostly a compromise between the former and the ordinary car, is also available. Both are said to have easier steering, greater roominess, and a more silent transmission. Both models have a now device for easier shifting.
As in the past, the De Soto is the Chrysler's little brother, appearing in both Airflow and Airstream form. With the exception of smaller size, less horse-power, a slightly rounded hood, and no change in transmission, it is much the same as its big brother.
The Dodge stresses riding and driving comfort particularly this year, and gives itself the significant title of "Air-glide." There are many improvements which make for increased safety and easier steering.
Still the aristocrat of the domestic automobiles, the Duesenberg has added a new Opera Brougham to its line of body types. And it remains the only American car without skirts on the fenders-and the most expensive.
Ford has gone streamline pretty heavily this year, with debatable improvements. He has added more room in the front seat, greater riding ease by moving the car forward over the front wheels and substituting a new type of springs. In most ways you would hardly recognize the new Great American Family Car.
As if there weren't enough cars in the low priced field, Graham has seen fit to put out a 2500 pound six, which boasts more inside room than any of its competitors, and seems to have it. All models have the new water jacketed cylinders through the full length of the piston stroke, and "Outboard Springs."
Two important improvements distinguish the new Hudson. First, there is an all-steel one stretch body (including the roof) which offers greater safety and the opportunity to have the body color run without break even on to the roof. Second there is a modern version of the old electric-shifter called the "electric-hand" which allows one to shift in advance, and carries out these pre-arrangements when the proper time arrives.
Hupmobile has managed to make a streamlined car that is different from the ordinary run. You'll find head-lights and spare tire blended into body lines, unusually wide doors, and a very roomy front seat.
For the most part precisely similar to its predecessor, the new LaSalle still is the extreme model in the medium-high class field. It has all the latest General Motors improvements.
Nash's threat to the low-priced field has a now kind of springing this year, which gives greater comfort and requires no lubrication. Otherwise there isn't much difference, externally.
The Lincoln continues with twelve cylinders sensible streamlining, and its air of distinction. It has a new front-end with redesigned radiator and head-lamps.
One-piece steel body, super-hydraulic brakes and ball-bearing steering are the new features of the Nash. By accentuating the slope in front and rear, the makers have produced a very streamlined car, indeed.
Though not as extreme as many of its brethren, the Oldsmobile is not behind the times. Like all General Motor cars it has improvements in body, steering, and ride-stabilizer. All models have greater horsepower than heretofore.
A new and handsome Packard has made its appearance, and the price is under a thousand dollars. You will recognize the traditional Packard lines in all models, and find all the latest mechanical improvements.
Like the Ford, the Plymouth has gone streamline, has pushed its body forward, has new and safer body construction. Other improvements are a new and comprehensive cooling system which applies even to the rear axle. And the motor has a high compression ratio (6.7 to 1.)
The General Motor's new Turret-Top is featured particularly in the Pontiac. Also included are the following; improved knee-action, special hydraulic brakes, silver alloy bearings, improved ventilation and cooling, electro-plated pistons and a radiator grille that apparently runs right over the top of the hood into the windshield.
Reo is still the only car with a complete Self-Shifter-Transmission. Externally it is hardly different from any other streamlined car, though the makers claim to be the originators and evolutionary leaders in that field.
"Planar-wheel suspension" for greater riding ease, compound hydraulic brakes and steel bodies "reinforced by steel" (to go the others one better) for safety, and "skyway silhouette" with "slim, silvery radiators, intriguing new hood louvers, and gull's wing fenders" for improved body lines-these are the contributions Studebaker has made this year to their models and to the advertising jargon.
In addition to new features found on all cars in the low-price field, the Terra-plane, like the Hudson, has a modified self-shifter called the "Electric Hand" and increased horsepower. Somehow, the streamlining seems to have been more tastefully done than on the Fords.
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