MAX KEEZER TRANSFERS EMPORIUM FROM SQUARE

A familiar sight to generations of students, Max Keezer's second-hand shop on the corner of Massachusetts Avenue and Plympton street is now no more. After 37 years of continuos occupancy near Harvard Square Keezer has been forced by high rents and unprosporous times to move his emporium about three blocks down the avenue towards Central Square on the other side of the (trolley) tracks.

He has moved lock, stock and barrel, not to mention old-fashioned banjo clocks and row on row of used suits, to 1109 Mass, Ave. Above his now store hangs a neon sign bearing the legend "Max Keezer--College Clothes."

"I expect business to be a darn sight better here than it was down there," Keezer said in an interview, explaining that people did not like to be seen buying used clothing, which is his principal stock in trade.

The stock market's rise and fall largely determined his prosperity, since in the finish days of the twenties he shared in the benefits of students' large wardrobes, and has since suffered. "Business is getting worse and worse every year," he says.

Keezer spends a large part of each day around the Yard and the dormitories keeping up his contacts and waiting for business. He himself is something of a landmark, with his tweed cap, standing at the gate of the Union and greeting the entering and emerging Freshmen.

Phillips Brooks House is his largest competitor in the collection of used clothes, and he estimates that the charitable organization takes fifty per cent of all cast-offs in the University.