DEAN URGES GROUP FOR INDUSTRIAL RESEARCH

To supply modern business with a study of facts upon which can be based new principles of management conforming to the bests interests of industry and society, Wallace B. Donham '98, dean of the Graduate School of Business Administration, yesterday urged the endowment of a new Institute of Research at the Business School.

In his annual report to President Conant. Dean Donham said that the object of such an Institute should be to discover the means "by which may who must carry the responsibilities involved in making decisions and acting through human organizations can best serve their industry and their country."

Typical problems which would be studied by the new Institute include consumer buying motives standards of manufacture costs, as a guide to efficiency of operation: technological unemployment; salaries of executives; and the relationship of agriculture to domestic and foreign trade.

The Business School await only a substantial research endowment to unleash such an investigation. Dean Donham said, underlying its urgency with the assertion that "Civilization of the kind we value faces public and private breakdown at this administrative level."