Prospective advertising men can discover copious openings in virtually all phases of the huckstering trade save the focus-point-the agency, three leading advertising figures told a full house at the Placement Office's second career conference at Adams House last night.
Harold Cabot '22, director of his own Cabot agency, stated that only 18,000 agency jobs exist today, with demand to crash the circle "tremendous." But if you're lucky enough to get in," he added, "by the time you're 40 you can be a principal, making good money."
Both Cabot and Albert J. Lynd '34, vice-president of a local agency, agreed with the journalists who appeared at last week's conference that "young men with ideas" have the inside track on entering the tough field: "If you hope to land a job with an advertising agency, first study that firm's clients, strengths, and weaknesses, and then come to the office with a definite plan of action to improve operations," they advised.
"But realize that the agency is not autonomous in the advertising field," Lynd urged. "Operations go on everywhere, and if refused by the agencies, enter the assembly line at whatever point you can."
Paul N. Swaffield, advertising manager of Hood Rubber Company, emphasized the close relationship between selling and advertising, urging would-be hucksters to gain a wealth of experience before launching their advertising careers.