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MOSCOW--Thousands of queuehardened Soviets on Wednesday cheerfully lined up to get a taste of "gamburgers," "chizburgers" and "Filay-o-feesh" sandwiches as McDonald's opened in the land of Lenin for the first time.
The world's largest version of the landmark American fast-food chain rang up 30,000 meals on 27 cash registers, breaking the opening-day record for McDonald's worldwide, officials said.
The Soviets, bundled in fur coats and hats, seemed unfazed, lining up before dawn outside the 700-seat restaurant, the first of 20 planned across the Soviet Union. The crush of customers was so intense the company stayed open until midnight, two hours later than planned.
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