As students turn increasingly towards online book vendors for their textbook needs, the MIT Coop recently announced that it is striking back.
By launching a new program of price matching two weeks ago, the MIT Coop has given students a new incentive to buy their books on campus.
According to Kelli R. Hendricks, a customer service representative at the MIT Coop, there are certain limitations on the procedure. Students must present a printout from an online vendor that includes the identical ISBN number for the book, the price, the availability and a guarantee that it will ship within 48 hours.
The MIT Coop will then sell the book at the reduced price--or even offer a rebate for an already-purchased book.
While the Harvard Coop has no plans to offer a similar program, employees say recent improvements to selling techniques will ensure the store remains competitive.
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