New York Juice Vendor Liquiteria is Coming to Harvard Square

UPDATED: March 2, 2015, at 10:53 p.m.

The New York City juice vendor Liquiteria will open in Harvard Square this spring at the former site of The Body Shop on Massachusetts Avenue.

In addition to its namesake selection of juices and smoothies, Liquiteria also sells salads, entrees, snacks and desserts. The chain caters to a health-conscious clientele, and, as stated on its website, has designed its menu “to ensure that you don’t just survive, you thrive.”

Founded in 1996, Liquiteria currently operates five stores in Manhattan. The Harvard Square location will be the company’s first store outside of New York.

“We decided that the Boston area would be the best place to expand, and when our team saw that there was a Harvard Square opening, it was the obvious choice," said Brett Williams, Liquiteria’s vice president of business development.

He said that Liquiteria was lucky to find a well-situated location in the Square just as it was looking to branch out.

Many students were not aware of Liquiteria’s arrival to the Square but expressed interest in the coming opening.

“I think a place like that will find a good home here, “ L. Hikari Sorensen ’18 said. Sorensen added that, in her view, Liquiteria was breaking into a relatively untapped market.

“Juice bars are popular among young people, and there’s not too many around here.”

Speaking of Liquiteria's long-term plans, Williams said that the performance of the Harvard Square location will determine whether the company expands in Boston.

—Staff writer Raghu V. Dhara can be reached at raghu.dhara@thecrimson.com Follow him on twitter @RaghuDhara.

CORRECTION: March 2, 2015

Due to an editing error, an earlier version of this article misstated the gender of L. Hikari Sorensen ’18.