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B.good Returning to Square Later This Month

Fans of burger restaurant b.good can breathe a sigh of relief as the chain returns to Harvard Square later this month, following a five-month closure.

The health-focused fast food eatery, which will move into the former home of Japanese restaurant O Sushi, closed its location on Dunster St. last spring because of renovations of the Smith Campus Center slated to last until 2018.

Relocation of b.good
The Harvard Square eatery b.good, which closed this March due to Smith Campus Center construction, will reopen in a new location this month. The new location will be at 1 Eliot St.

O Sushi, which had been in the Square at 1 Eliot St. since 2012, recently closed its doors. Since then, b.good put up a sign inviting prospective employees to apply.

According to b.good co-founder Anthony S. Ackil ’99, the new storefront is going to be “more bright and inviting” than the company's former location on Dunster Street.

“Our first Harvard location was our second b.good location,” Ackil said. “Since then, we have evolved the look and feel of our restaurants.”

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Ackil said b.good will also unveil a new menu at the grand opening of the storefront.

“We are rolling out a new menu at all our locations but it will be unveiled first at the new Harvard Square location,” Ackil said. “It’s a secret, but it’s awesome.”

Karen P. Reyes ’19, who described herself as a frequent b.good patron, is looking forward to the new restaurant’s opening.

“B.good was a place where my roommate and I always went when we weren't feeling the food in the d-hall, so we were pretty devastated when we found out it was closing,” she said. “To hear that the chain is returning to the Square actually made my day.”

And Reyes said the new menu will only add to the buzz around the new location.

“I'm excited to see what b.good comes up with,” she said. “I was a fan of most items on their menu, so a secret menu adds excitement to the return of one of my favorite spots in the Square.”

In March, Ackil said said the company hoped to find a new location in Harvard Square, but acknowledged finding a new location was difficult because of high rent prices in the area.

“It’s very difficult right now because there’s so many people looking in the Square,” Ackil said this month. “There are a lot of national tenants and they pay a lot more than smaller local companies like us.”

—Staff writer Junina Furigay can be reached at junina.furigay@thecrimson.com. Follow her on twitter @junina_furigay.

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