NCAA Greenlights Players Profiting Off of Image: What's Next?

In an unprecedented move, the leaders of the NCAA unanimously approved to begin the process of altering current rules so that college athletes can profit off of their names, images, and likenesses. The decision led to immediate directives sent to all three divisions of the NCAA with instructions to update rules in order to be ready for implementation by January 2021.

Student-athletes will still technically remain unpaid for their athletic performances, despite representing programs that generate millions of dollars in revenue for their universities. It is only outside of the court and playing field where they will be permitted to accept individual endorsement money.