A qawwal sits outside the shrine playing the harmonium and singing praises of Bulleh Shah's religious devotion. While preaching acceptance and love, Bulleh Shah also used traditional Punjabi love stories like Heer Ranjha, equatable to The Punjabi Romeo and Juliet. He implied universal and divine love, rejecting set notions of rituals and divisive practices: "'When I learned the lesson of love, I got scared of the mosque/I ran into the Hindu seminary where several horns are blown/ There Heer and Ranjha became one/ Heer was mistakenly searching for Ranjha in the jungle while he was right in her lap/ I lost all [worldly] awareness."
Streamers, flowers and cloth with Quranic verses printed on them, hang in shops outside Baba Bulleh Shah's shrine in Kasur, Pakistan. Pilgrims normally buy these to hang on trees outside the shrine when they pay their respects to the revered saint.