Boloco kicked off its fourteenth "Birthday Bonanza" yesterday with discounted deals, and its location on Mt. Auburn Street will offer special deals each day for the next two weeks.

"We try to do something different every year," said Sal A. Farulla, Boloco’s general manager. "This one was to give everyone something different on a daily basis for 14 days because it's our fourteenth year."

If the thought of a burrito is making your mouth water, simply visit Boloco's website during the next two weeks to learn the code name for each day's unique deal, which were inspired by patrons on their Facebook page.

"It's always good to meet the kids from the area. That's what grew our business from day one," Sal said. "We want to make people feel like Boloco is theirs as opposed to just self-serving."