MAKING HEY-HEY PAY

There is every reason to concur in College Humor's high opinion of Mr. Bingham's considerable services to the wholesome development of intercollegiate athletics, as manifested by the presentation to him yesterday of a token of the esteem in which he is apparently held by the editors of that collegiate journal. On the other hand, it is regrettable that there was no way of avoiding so bare face a publicity stunt.

College Humor has built up a considerable racket of capitalizing on the nation's educational institutions, but, at least among the larger Eastern universities, the magazine has probably antagonized more undergraduates by its ultra-hey-hey attitude than it has made friends by attempting to develop a magazine devoted entirely to the collegiate world.

Yesterday's "event" is hardly worth getting worked up over, but it would be inconsiderate not to point out to the editors of College Humor the dubious value of the stunt they perpetrated.