Not to be outdone by the Atlantic Refining Company, Western Union has decided to cash in on America's greatest fall spectacle--football. Formerly a man could fulfill his obligations on Mother's Day, Valentine's Day, Yom Kippur, or Christmas by instructing that number 8, number 1736, or any of the company's canned messages of sweetness be sent. Now any number from 1350 to 1360 will wire a message of encouragement to a football player anywhere on any Saturday for thirty-five cents.
"Good luck, we know you boys will show them," "From first whistle can see you smashing line to victory," and "Fight with every thing you have, boys, and bring back victory" are a few of the sentiments distilled by the telegraph company's poets. Saturday the handsome Cadet team built up a record of eighteen telegrams, cheering them to victory. Shortly the company plans to issue another series, such as "You mugs aren't so hot today, but never mind. We'll get them next year."