"Claims are easily made, easily written, easily read and just as easily dismissed. The fancy phrases and the shimmering adjectives used in framing claims often close the mind to truth and cloak the facts, giving an aura of reasonableness to empty conclusions. So, again I say, forget claims, son. Investigate impartially and thoroughly; approach the problem from ALL sides and then decide.
"Now take The Herald, son. It is conceded to be a GREAT newspaper. In any event it has EVERYTHING. Herald folk can be specific, not base their standing on generalities. The performance will stand up under any and all approaches.
"Look at their comic pages."