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In contrast to past years, this football season is not affecting liquor consumption in Cambridge. In times past liquor stores were swamped at this time of year with people buying booze for the big game; this year they are always swamped.
Since whiskey has gone to war, there is a perpetual shortage, with any scotch or rye that finds its way into the stores being quickly bought up by the thirsty public, and the situation shows no signs of imminent improvement.
However, things are not as bad as they may sound. There are still large stocks of gin, rum, brandy, and wine on hand, and people's tastes are slowly but surely coming around to these. It is expected that after a little while people will be so used to drinking the wartime beverages that there will be little demand for whiskey.
Service men are not much seen in the Cambridge booze paladiums today, for the official edicts frown on bottle-totin' soldiers and sailors. Weekend bar-hanging by men on overnight passes evens things up a bit, however.
Fewer and fewer bottles have been seen this year at the Stadium, but Harvard football has been blest with warm weather to date, and no real shiver-test has come along to bless the liquor-purveyors. Attendance has been dropping also, so even if the percentage of boozing undergraduates remained constant, the effect on local salesmen would decrease.
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