Fashionistas may forever debate whether Abercrombie & Fitch apparel is still in vogue, but one thing is certain this week—it’s out of the Square.
The store, which targets “18-to-college”-age shoppers, will be replaced by Citizen’s Bank, which is vacating its location on Mass. Ave. for Abercrombie’s larger quarters on John F. Kennedy Street.
Abercrombie withdrew from the highly fickle Harvard Square market because it failed to turn a profit, according to John DiGiovanni, a Square real estate maven whose company owns the Garage.
“Abercrombie leaving is another example of the consumer deciding what they want,” DiGiovanni said. “Abercrombie wouldn’t leave if it was a profitable store.”
Joseph L. Williams, who works at Nini’s Corner across the street from the 6 JFK St. location, said that most of the people he saw entering the store were not the brand’s target college students, but high school and middle school students instead.
Standing within sight of Abercrombie’s vacant location, several high school students attending the summer school agreed with Williams’ assessment.
“College students spend their time studying and don’t care as much how they look,” Rosa M. Alvarez said.
“Abercrombie is very laid back and good for high school,” Karen M. Gonzalez said.
But Williams believes a failure to reach the target audience might not have been the only reason the store left, as he observed that the store was constantly busy from his post across the street.
Williams said he heard rumors of heavy shoplifting prior to the closing.
“People have wiped stuff off the shelves, stolen clothes a number of times, that could be the reason they closed,” Williams said.
Abercrombie & Fitch representatives could not be reached for comment.
Chains the size of Abercrombie & Fitch have had limited success in the Square, DiGiovanni said. The Limited, HMV and Pacific Sunwear have all gone out of business, while one notable exception—the Gap—has survived for 25 years.
“The consumer here is a tough consumer,” DiGiovanni said. “They expect good price, good products and good service.”
Harvard Square is host to 375 retailers of which 15 percent are national chains, 10 percent are regional chains and 75 percent are locally operated stores, according to a Harvard Square Business Association retail survey.