That sly smile . . . that wavy hair: is it Bogey? Belmondo? Would you believe Mao Tse Tung?

The renowned man-of-the-people Olympic swimmer has made it big this month in the Square, where his personality posters have outsold those of the matinee idols.

But it's not all sex appeal. Harvard Book Store and the Paperback Bookfinder report over a hundred copies of the Peking Press edition of the Chairman's works have sold out within three days.

Nonetheless, it is rumored that the Brattle has made no plans for a Mao festival during finals.