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The imperial whiz-kids of Time, Inc. have stood the University on its toes with laughter with a stunning "parody-parody" of the Harvard Lampoon.
"It is the funniest thing I've ever seen in my life," one high Harvard official chuckled yesterday. "It is funnier than Peanuts and much, much funnier than B.C."
Andrew Heiskell, chairman of the board of Time, Inc., unveiled the stunt--a Time, Inc. parody of a Lampoon parody of Life Magazine--at a morning press conference in the Situation Room of Time-Life building in New York. "Our parody-parody is a bold step forward in journalism," Heiskell said. "It should silence those Cambridge yellow-necks for good."
Thomas S. LaFarge '69, president of the Lampoon, hastily took issue with Heiskell's statement. "We are not amused," LaFarge told reporters last night. "No, we are not amused at all."
To protest the stunt Lampoon members will roll a six-foot replica of a birth-control pill from Harvard Square to the Boston Common. On the Common, LaFarge explained, they will detonate the pill to dramatize the Lampoon's "angry dissatisfaction with parody-parodies of Life."
No amount of bitterness, however, could dim the merry spirits of the people in the Square, who laughed. "It is so funny," a middle-aged woman in a brown shawl managed to say, "It is funnier than Playboy."
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