HANOVER, N.H.--Dartmouth College President John G. Kemeny attacked the "absolute madness" of stressing college athletics at the expense of academics in his final convocation address September 22.

"Some coaches hold the belief that victory justifies any abuse, all for the sake of keeping the alumni happy and generating enormous revenues," Kemeny said.

Kemeny is the second Ivy League president in six months to call for reduced emphasis on athletics. Last April Yale President A. Bartlett Giamatti criticized the stress placed on sports among Ivy schools and called for guidelines on recruitment of athletes.