Oct. 25, 2011
Living in New York last summer, I found it hard to avoid talk of the long-awaited opening of “Spider-Man: Turn off the Dark,” which finally premiered in June after a record 182 preview performances. These previews were riddled with mishaps, including long technical delays and failed aerial stunts that caused some serious injuries among cast members, many of whom left before the actual opening. By far the most expensive Broadway musical ever produced, Spider-Man will have to become a perennial box-office hit to stand a chance of recouping the $75 million–dollar cost of production. Given the show’s generally negative reviews, the chances of this seem slim, to say the least. Along with its numerous technical calamities, the show’s music—arguably the most important aspect of any successful show—provoked negative reactions from many critics.
There are a lot of different molds into which we could try to fit the motivations for “Spider-Man: Turn off the Dark.” It could be that producers wanted to attract a younger audience to Broadway—an audience whose collective consciousness might never be penetrated by Broadway without such a gimmick. Maybe they were trying to modernize theater to meet the expectations of a general public that is growing more and more accustomed to the increasingly immersive magic of Hollywood, including advanced 3D technology, massive IMAX screens, and breathtakingly realistic Computer Generated Images. Regardless, it seems the ambitious stunts were meant, essentially, to place the viewer inside a high-budget action film. The critical and financial failure of “Spider-Man” suggests not only that this is almost certainly not the most practical strategy for theater to pursue, but also that the most basic principles underpinning this strategy are flawed.
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