Gregory B. Johnston
Deconstructing the Brand
Admissions is an important envoy for the Harvard brand that provides information about the University for prospective students.
Deconstructing the Brand
The Harvard Book Store is only one of dozens of local stores using the Harvard name.
Deconstructing the Brand
Royalties from products licensed from the Harvard Trademark Program contribute $500,000 to the University's financial aid program annually.
Deconstructing the Brand
Unofficial tours leverage the Harvard brand by turning campus tourism into a business.
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Heenan believes the Harvard brand is currently viewed as a blend of “enduring,” “legacy,” and “emerging” attributes, reflecting some qualities which are at odds with what the University experience has become for many students.
Christopher D. Wood '12
"And surely I am with you always, even unto the end of the age." —Matthew 28:20
