Neckwear by General Knot & Co.
Admissions is an important envoy for the Harvard brand that provides information about the University for prospective students.
The Harvard Book Store is only one of dozens of local stores using the Harvard name.
Royalties from products licensed from the Harvard Trademark Program contribute $500,000 to the University's financial aid program annually.
Unofficial tours leverage the Harvard brand by turning campus tourism into a business.
Heenan believes the Harvard brand is currently viewed as a blend of “enduring,” “legacy,” and “emerging” attributes, reflecting some qualities which are at odds with what the University experience has become for many students.