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B.good Brings Healthy Fast Food Back to Harvard Square

Dozens flocked to eat lunch at b.good Monday afternoon. The restaurant reopened at a new location in Harvard Square last week.
Dozens flocked to eat lunch at b.good Monday afternoon. The restaurant reopened at a new location in Harvard Square last week.
By Nicholas W. Sundberg, Contributing Writer

Some Harvard students are sizzling from excitement with the return of popular healthy fast food restaurant b.good to a new location in Harvard Square, following a six-month hiatus.

B.good, a fast food eatery that primarily uses local ingredients, vacated its previous location on Dunster Street in the spring due because of renovations to the Smith Campus Center slated to last until 2018.

The eatery’s new store opened last week at 1 Eliot St., in the former home of Japanese restaurant Osushi.

According to b.good’s Director of Marketing Aubree Giarrosso, the move to the new location has not hindered business.

“It’s one of our favorite locations. I think this [new location] is better. We have good relationships in the area,” Giarrosso said.

Giarrosso attributes the company’s local success to the “b.good name,” which she said marks a commitment to using quality food and sourcing from local farms to provide the best product possible.

“Us being able to say where our food comes from is a game-changer,” Giarrosso said.

To celebrate their reopening, b.good partnered for a fundraiser with the Harvard Square youth homeless shelter Y2Y, where restaurant patrons were asked to pay what they were able during the new location’s first day, and all proceeds were donated to the shelter.

“We always do stuff in the Harvard community,” Giarrosso said. “Every location we’re in, we’re as involved in the community as we can be. Just this last summer we opened up our own farm. Seventy-five percent of what’s grown gets donated and 25 percent goes to our restaurants.”

B.good has gained a dedicated following in Cambridge, and some Harvard students were excited about its return. “I’m very excited to have b.good back in the Square,” Christian Liu ’17 said. “I’ve been a loyal follower since freshman year and I proceeded to log 60-some visits on their app.”

Grace K Weghorst ’18 agreed. “I’m really excited that b.good is returning, my first couple years at Harvard I had b.good at least once a week so I was sad that it closed.”

Outside of Harvard, some Cambridge residents also said b.good is a welcome addition back to the Square.

“I think b.good shows that fast food can be good and good for you. It’s a great addition to the area,” Cambridge local John Meissner said.

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