Contributing writer

Jem K. Williams

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Great Boston Clean-Up and the Possibilities and Limitations of Individual Responsibility

“Beauty matters” is the motto of Keep Massachusetts Beautiful. The organization believes that by improving the physical appearance of a place, it improves the likelihood that residents will take better care of it in the future. But it was also founded in 1953 by the Coca-Cola Company and PepsiCo, two companies engaged in and dependent upon the mass production of single-use plastics.